“Tommy Roberts is a towering figure of British fashion and design – a truly original retailer and entrepreneur. In the 60s, he pioneered the vintage clothing trade, selling antique threads to the likes of Jimi Hendrix and the Who at his Carnaby Street shop Kleptomania. But it was with London fashion label Mr Freedom’s fun, rainbow-hued, pop art-inspired clothes – all cartoon and fruit-machine motifs, all satin and flash – that he made the biggest splash. Also referencing Art Deco and 50s kitsch, Mr Freedom ushered in a new playful eclecticism in fashion which infected design, too, throughout the 70s – especially as, in the wake of the 60s pop movement, creatives of all colours rebelled against modernism throughout the decade.”
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