Sugar and spice and everything nice literally emanate from the futuristic interior of plastic-injected-shoes emporium and concept flagship of Galeria Melissa in Sao Paolo, Brazil. While they do sell some excellent pop-colored footwear in varying heights that just happens to be scented like candy (even after feet break into perspiration), all of which are created in cooperation with everyone from Vivienne Westwood to Zaha Hadid, my fascination is with what happens on the outside of the shop. That’s because every three months the store’s façade is reinvented.
The most recent facade was created over the course of five months with the help of 25 animators, 350,000 Post-It notes, and more than 30,000 messages of love from local visitors. It is called the “Melissa Power of Love” project, and it is pretty spectacular!