Cracker Jack Prizes Are Lame…

Once upon a time, in 1893 on the eve of the Chicago World’s Fair, Frederick William Rueckheim and his brother Louis, dreamt of a million dollar idea – “candied popcorn and peanuts” – a.k.a. Cracker Jacks.  The first junk food.  It wasn’t until 1912 that the company began to include the now infamous prizes in each box.  Now these little bonuses were always small, and generally useless, but at least they used to be arguably cool (kind of). Whereas Cracker Jacks once offered decoder rings, metal charms, and spinning tops, the prizes are now ridiculously lame –  a small fold-and-tear comic or paper device as its prize, some of which are even meant to be (gasp) educational.   Here is a look at the lame and the lamer from then to now…



One thought on “Cracker Jack Prizes Are Lame…

  1. Pingback: Cracker Jack | Pop Blog

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