So this started off as a post on how unbelievably rad the Avanti is (I saw one yesterday in a parking lot and was floored!), but Raymond Loewy, the car’s designer, shaped so many absolutely incredible vehicles, objects, and logos that I feel it is only fitting to put his talents on display. In the heyday of his firm, Raymond Loewy Associates, the company was working on products, brand identities, transportation, and other fields. His graphic design has become familiar in the logos for Shell, US Postal Service, International Harvester, the packaging for Lucky Strike cigarettes, and others. Designs were made for the interior of the Concorde supersonic passenger aircraft as well as Air Force One. His offices even designed cars for Studebaker and locomotives for Pennsylvania Rail Road. Suffice it to say that the list of high profile contracts with Raymond Loewy Associates is impressive. He literally shaped the face of our world.
T-1 Locomotive for the Pennsylvania Railroad Company
Luigi Colani is a German industrial designer who has been rethinking the future since the ’40s. His vision is a rather rounded, streamlined one, and it has been applied to just about everything from kitchens and spacecrafts to cars/trucks and furniture. Most people call him a designer, but he calls himself a “3-D philosopher.”
“The earth is round, all the heavenly bodies are round; they all move on round or elliptical orbits,” Colani once said. “…I am going to pursue Galileo Galilei’s philosophy: my world is also round.” So here’s to a rounder world of the future …
Colani was also the designer to some pretty incredible objects for kids. His designs were meant to be sat on and used, just as much as they were created to be played with!